It's true. You don't really need an excuse to head to Target. But, let's say you are trying to decide if you should hop in and grab basic supplies or linger for a while for a little, "me," time. These collabs might just convince you of the latter. After all, the Target/ Marimekko collaboration was such a strong success, I have a great deal of confidence that these will be equally compelling. 

2 Target Collaborations that are Worth Your Time

1. Victoria Beckham + Target.

That's right. This spring, the refined ready to wear style of Victoria Beckham is just steps away from your next nail polish purchase. The collection will include over 200 items for women and kids. I know, right? This is the first time Ms. Beckham will be offering up kidswear and what better place to do it? In her own words,

The Victoria, Victoria Beckham line, or “VVB" as it’s often called, was launched three years after I began Ready-to-Wear, and is a lifestyle range incorporating all the pieces my customer needs in her wardrobe—at a more accessible price point. I always describe VVB as the younger sister to the Ready–to–Wear. It’s a range that reflects what I think of as the more “playful" side of my own style. 

2. Dwell + Target. 

Holy guacamole. Modern by Dwell Magazine will be available starting December 27th. 120 items, including furniture, décor, tabletop and home accessories separated into indoor and outdoor collections. Sounds like a great way to use your holiday gift cards. Prices range from $50-$400. 

Like this wave of collaborations? We do, too. Check out future blog posts with updates on more collabs. You may have also noticed more crossover with brands. For instance, J.Crew is now sold at Nordstrom. 

If you are feeling overwhelmed by the number of emails in your inbox, let Poplin handle that. Poplin on point emails arrive every other Friday in your inbox. It's a list of our favorite deals from brands we love right now. So good. Sign up!