As a personal stylist for women based in Seattle, I’ve spent nearly a decade working with hundreds of women to elevate their style. At Poplin, every client is different, but the structure is the same. We identify her body type, personal style key words, color palette, budget, lifestyle and values to create a strategy for her authentic personal style. Each client has a password protected webpage that gives her the tools to get dressed every day. We call that her online personal profile. Next up, we use her personal profile to guide every decision as we edit her closet. Does this piece communicate her personal style? Is it flattering for her figure? Does it communicate the level of success she’s achieved? If not, it’s out. Those questions and more are integral to the Closet Edit experience.

During the edit, I make a shopping list of items that would supplement her existing wardrobe and use that list to create her Uber Wishlist. An Uber Wishlist is a list of up to 40 items from a variety of retailers that work in tandem with her existing pieces to create a cohesive wardrobe that is functional for her life and helps her look and feel her best.

After ordering from her Uber Wishlist, we collaborate to ensure each piece is an essential piece to accomplish her style goals. I show her how to style it, how it should fit, when she’ll be wearing it, and more. Often, we also tailor a number of pieces both from her Uber Wishlist and from her existing wardrobe. After all, why buy something new if your existing piece can simply be tailored to do the job?

The styling process all comes together with her outfit session. This is when I create images using her new and existing pieces (including accessories) that she can view each morning on her phone, empowering her to understand what to wear in less than 5 minutes. I know. Right?!

Whether you are an existing client, a member of the Poplin community or new to Poplin, it’s both fun and helpful to see how another woman is harnessing her authentic personal style. That’s why we’re doing 7 days focused on 7 different clients. You’ll see the Uber Wishlist and Outfit photos for each. You won’t see photos of the clients. If you’d like those, check out the client stories page.

After all, we don’t do photo shoots with every client. But, this shouldn’t keep you from the opportunity to hack a client’s style. So, enjoy the next 7 days and please let me know what you think, how these are helpful to you and any exciting discoveries. From items to retailers to pairings, it’s time to hack her style.

Poplin Client Ella

Style: Creative, Effortless, Approachable, Pushing my Personal Boundaries

Body type: Petite Diamond

Career: Psychotherapist

Wishlist Goal: Ella is married with a toddler and found that working from home during the pandemic was hitting her hard. It’s true, clothes cannot transform your life, but they certainly do help. Our goal was to help her feel beautiful, powerful and like herself every day in pieces that were effortless to throw on and functional for work and play. Because she has a petite diamond frame, it was evident that we’d be tailoring several pieces to make her feel her best. Ella also prefers to shop local or buy from women owned brands, when possible. She’s interested in sustainable pieces and pieces of quality. Really, she just wanted items that she could feel good about owning and vote with her dollar. The combination of her personal style, size, color palette and values felt very limiting and she struggled to find pieces that even appealed to her. Furthermore, she had no idea how to put them together. Enter the Uber Wishlist and outfits!

Uber Wishlist: Ella’s Uber Wishlist

Ella’s Outfits

Overview: This collection of outfits was originally created for an actual Poplin client using her new and existing pieces. After all, there’s no need to pretend you don’t already have clothes when it’s time to get something new. Ideally, these photos will help inspire you to create new outfits at home. We’re all about strategy here at Poplin. Each piece should mix and match with the majority of your wardrobe to simplify your life. Take a look at this client’s Uber Wishlist to see the items that I recommended for her to purchase and understand the approach to her authentic personal style.

Outfit Strategy: Ella was working from home, meeting patients on Zoom and balancing work with parenting a toddler. Because her body shape is petite (nearly plus) it’s a struggle to find pieces that fit her frame. Fortunately, her husband has had great results with a tailor so she was ready to experience the magic of clothes that make her look and feel her best. Her Uber Wishlist established a color palette that brought life to her wardrobe and yet maintained simplicity. Her outfit photos allow her to start with base layers (dress or relaxed pants) and amp things up based on need- earrings for zoom calls and to feel her best. Fun shoes or boots when it’s time to head out to public transportation. As the weather got colder, she simply added on layers, like her new waterproof hooded parka to complete the look without sacrificing style. We’ve got a few post its on her images for pieces that would offer her more options moving forward.

Outfit Photos: Ella’s Outfits

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