Poplin Style Direction | Seattle Personal Stylist for Women Everywhere

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Hack Her Style: Client #6, Beth

As a personal stylist for women based in Seattle, I’ve spent nearly a decade working with hundreds of women to elevate their style. At Poplin, every client is different, but the structure is the same. We identify her body type, personal style key words, color palette, budget, lifestyle and values to create a strategy for her authentic personal style. Each client has a password protected webpage that gives her the tools to get dressed every day. We call that her online personal profile. Next up, we use her personal profile to guide every decision as we edit her closet. Does this piece communicate her personal style? Is it flattering for her figure? Does it communicate the level of success she’s achieved? If not, it’s out. Those questions and more are integral to the Closet Edit experience.

During the edit, I make a shopping list of items that would supplement her existing wardrobe and use that list to create her Uber Wishlist. An Uber Wishlist is a list of up to 40 items from a variety of retailers that work in tandem with her existing pieces to create a cohesive wardrobe that is functional for her life and helps her look and feel her best.

After ordering from her Uber Wishlist, we collaborate to ensure each piece is an essential piece to accomplish her style goals. I show her how to style it, how it should fit, when she’ll be wearing it, and more. Often, we also tailor a number of pieces both from her Uber Wishlist and from her existing wardrobe. After all, why buy something new if your existing piece can simply be tailored to do the job?

The styling process all comes together with her outfit session. This is when I create images using her new and existing pieces (including accessories) that she can view each morning on her phone, empowering her to understand what to wear in less than 5 minutes. I know. Right?!

Whether you are an existing client, a member of the Poplin community or new to Poplin, it’s both fun and helpful to see how another woman is harnessing her authentic personal style. That’s why we’re doing 7 days focused on 7 different clients. You’ll see the Uber Wishlist and Outfit photos for each. You won’t see photos of the clients. If you’d like those, check out the client stories page.

After all, we don’t do photo shoots with every client. But, this shouldn’t keep you from the opportunity to hack a client’s style. So, enjoy the next 7 days and please let me know what you think, how these are helpful to you and any exciting discoveries. From items to retailers to pairings, it’s time to hack her style.

Style: Unexpected (twist on classic), Sophisticated but not stuffy, Approachable, Powerful, Luxurious, Structured

Body type: Long Waisted Rectangle shape with a larger bust (Yes! You can be a rectangle and have a larger bust. Remember, a Rectangle shape is when your shoulders and hips are balanced and your waist is not clearly defined.)

Career: Nurse

Uber Wishlist: Beth’s Uber Wishlist

Beth’s Outfits

Overview: This collection of outfits was originally created for an actual Poplin client using her new and existing pieces. After all, there’s no need to pretend you don’t already have clothes when it’s time to get something new. Ideally, these photos will help inspire you to create new outfits at home. We’re all about strategy here at Poplin. Each piece should mix and match with the majority of your wardrobe to simplify your life. Take a look at this client’s Uber Wishlist to see the items that I recommended for her to purchase and understand the approach to her authentic personal style.

Feel free to determine your body type and personal style key words to do your own shopping and hop on the email list for more ideas. The Poplin Pinterest Boards are super helpful, too! Want more personal attention? Check out the styling services.

Outfit Strategy: Beth has a minimalist approach to style but that doesn’t have to limit her to solids and neutrals. Because we limited her collection to her winter color chart, she has the flexibility to embrace any color on the chart, knowing each one works with the others. I always tell clients that, “the stem never clashes with the flower. Green works with everything, it’s just selecting the proper green for you.” This approach empowered us to use a bright green handbag and feel confident that it would actually be super practical. And, as Beth wears scrubs to work each day, we focused her budget on more luxurious pieces that made her look and feel beautiful. Her daughter helped me create some looks and I included her in several photos, so I removed those to respect everyone’s privacy. But, you can catch a glimpse of her below. She added her mom’s graduation sash as her favorite accessory to pull the outfit together. What can I say? I love this job.

Outfit Photos: Beth’s Outfits


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Have some fun hacking her style when you have time to really dig into it. Just pin this post to review later. It helps you and helps Poplin. We appreciate it.

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