As a personal stylist for women based in Seattle, I’ve spent nearly a decade working with hundreds of women to elevate their style. At Poplin, every client is different, but the structure is the same. We identify her body type, personal style key words, color palette, budget, lifestyle and values to create a strategy for her authentic personal style. Each client has a password protected webpage that gives her the tools to get dressed every day. We call that her online personal profile. Next up, we use her personal profile to guide every decision as we edit her closet. Does this piece communicate her personal style? Is it flattering for her figure? Does it communicate the level of success she’s achieved? If not, it’s out. Those questions and more are integral to the Closet Edit experience.

During the edit, I make a shopping list of items that would supplement her existing wardrobe and use that list to create her Uber Wishlist. An Uber Wishlist is a list of up to 40 items from a variety of retailers that work in tandem with her existing pieces to create a cohesive wardrobe that is functional for her life and helps her look and feel her best.

After ordering from her Uber Wishlist, we collaborate to ensure each piece is an essential piece to accomplish her style goals. I show her how to style it, how it should fit, when she’ll be wearing it, and more. Often, we also tailor a number of pieces both from her Uber Wishlist and from her existing wardrobe. After all, why buy something new if your existing piece can simply be tailored to do the job?

The styling process all comes together with her outfit session. This is when I create images using her new and existing pieces (including accessories) that she can view each morning on her phone, empowering her to understand what to wear in less than 5 minutes. I know. Right?!

Whether you are an existing client, a member of the Poplin community or new to Poplin, it’s both fun and helpful to see how another woman is harnessing her authentic personal style. That’s why we’re doing 7 days focused on 7 different clients. You’ll see the Uber Wishlist and Outfit photos for each. You won’t see photos of the clients. If you’d like those, check out the client stories page.

After all, we don’t do photo shoots with every client. But, this shouldn’t keep you from the opportunity to hack a client’s style. So, enjoy the next 7 days and please let me know what you think, how these are helpful to you and any exciting discoveries. From items to retailers to pairings, it’s time to hack her style.

Poplin Client, Ranya

Style: Classic, Polished, Unique

Body type: Short Waisted Rectangle

Career: Business Owner

Uber Wishlist: Ranya’s Uber Wishlist

Ranya’s Outfits

Overview: This collection of outfits was originally created for an actual Poplin client using her new and existing pieces. After all, there’s no need to pretend you don’t already have clothes when it’s time to get something new. Ideally, these photos will help inspire you to create new outfits at home. We’re all about strategy here at Poplin. Each piece should mix and match with the majority of your wardrobe to simplify your life. Take a look at this client’s Uber Wishlist to see the items that I recommended for her to purchase and understand the approach to her authentic personal style.

Feel free to determine your body type and personal style key words to do your own shopping and hop on the email list for more ideas. The Poplin Pinterest Boards are super helpful, too! Want more personal attention? Check out the styling services.

Outfit Strategy: Poplin clients have the option of having the Traditional Outfit Session (during which I create outfits independently in her bedroom and photograph them) or a Collaborative Outfit Session (during which we create outfits together, sometimes even having her try things on, and photograph them). This is an example of a Collaborative Outfit Session. It isn’t as pretty, but it serves the purpose, which is to have easily accessible outfit photos for the client. This approach was essential for Ranya because she prefers neutral pieces that look similar to one another. Working in this way makes it easier for her to distinguish one piece from another and understand IRL what makes one combination work while another does not.

Outfit Photos: Ranya’s Outfits

Heads up! These photos aren’t perfect. That’s because our focus is creating as many outfits as possible rather than having perfect photos. Fun fact: each outfit session occurs in the client’s bedroom, so that also impacts the final images. The takeaway here is progress not perfection, my dear. Create useful tools and don’t get hung up on unrealistic expectations. Have fun and get inspired!

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