Intentional, Hip, Polished

As a leader in tech, Caitlyn was struggling with her desire to look polished, but not be overdressed in a very casual work environment. When we met, it was clear that she was frustrated with the lack of options that fit her body and communicated anything close to the style she desired.

Approach:

We started with defining her style and introducing her to brands and retailers that would inspire her. Then, we embraced luxurious quality pieces (often on sale!) that could be tailored so she could look and feel her best. And, of course, it was all about illustrating how she can make something feel more casual for work, then dress it up to go out.

From the client:

Mellicia is the best!… I went to Poplin as I was sick of trying to find clothing as a plus-size short gal who didn't want to look like a secretary. I was in a rothys-skinnyjeans-top rut. I hated shopping and did it as a matter of necessity. She taught me SO MUCH…. She did exactly what I wanted, worked with where I'm comfortable, and pushed me into newer, hipper territory.

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