4 French Girl Style Brands You've Never Heard Of

As a personal stylist for women, I get LOTS of questions about how to channel, “French Girl Style.” Over the years, I’ve come to understand that French Girl Style, more than anything, is a state of mind. It’s about an effortless self confidence that isn’t focused on showing off brands or following trends. Typically, it means having a capsule collection of pieces that make her look and feel great. A striped shirt (naturally), jeans, a classic button down shirt, a black dress or two. Then, the flavor pieces come in as something unexpected, likely edgy or sexy to amp everything up. This could be a leather jacket, textured hosiery, a bold lip or accessories in her signature color. Yup, her signature color. A beautiful Parisian friend of mine explained to me years ago that French women like to have one color that is their, “signature color.” It comes up again and again in her wardrobe. Otherwise, it’s all about neutrals. (My friend’s color is pink.)

So, if you are going for a literal interpretation of this approach, you now have it. If, on the other hand, you are looking for an Amercianized version of this, looking to some specific brands can help you lock in your target. I’m a big fan of all four of these sites. I expect you’ll find them as addicting as I am. Each one offers a different aspect of French Girl Style. All of them exuding the confidence, sophistication and effortlessness that we are pining for. Have fun with it and as always, let me know how it goes.

Heads up! Poplin is an affiliate. When you click through these super fun images, Poplin may receive a commission at no additional cost to you. Thanks for supporting this woman owned small business. Happy shopping!