As a personal stylist for women who’s been blogging for over a decade, we have a sea of quality content tucked away in the Poplin blog. Sometimes, the products aren’t current, but the style tips absolutely are. If you read this blog with any regularity, you might think you’ve seen it all. But, I bet you haven’t. The following Poplin blog posts saw the most web traffic in 2024. Think you know what’s in them? We’ll see…..
Read MoreIf you’ve been dreaming of diving into a personal styling package with Poplin, this is absolutely the best time and it won’t be here for long.
Sales are VERY rare in Poplin-land and they won’t get more frequent. We’ve had a handful of sales over more than ten years of business. Why now? First, Shop Small Saturday is a great opportunity to support small businesses. And let’s be honest, folks could use a great pick me up to kick off 2025. Yes, Dear Reader, 2025 can be a glorious year filled with intentional shopping habits that save you time and money, increased self confidence and a great time.
We’ve got TWO great deals for our biggest sale of the decade. One is for new clients and one is for existing clients.
Read MoreAs a personal stylist for women I’m fortunate to spend a great deal of my time both personally and professionally with women. Prior to starting Poplin in 2013, my career was in philanthropy. Giving back has been an integral part of the business since Day 1. Thanks to my prior career, I’ve been fortunate to have a a unique perspective and thanks to the platform that Poplin provides, I’ve also been able to be a bridge between women seeking to have an impact and nonprofit organizations doing important work in the community.
Read MoreAs a personal stylist for women, few things are more thrilling than seeing the entire styling process come together for a client. After all, we spend well more than a dozen hours collaborating to ensure that her authentic personal style comes through everyday and that she understands how to maintain her style once her package is complete.
Fortunately for me, I get to have this feeling regularly. Even better, sometimes we have a photo shoot and video to share some of that magic with you, the Poplin Community. I’m so grateful for each of you who read this blog (and the newsletter!) and for Gloria, a recent Poplin client, who generously shared her story. I hope you find it as inspiring as I do. Enjoy!
Read MoreAs a personal stylist for women, it’s evident how much folks struggle with getting dressed as the seasons change. After all, it may feel chilly when you walk out the door only to discover the sun blazing through your window halfway through the day. If you find yourself taking your coat off and on twenty times a day this time of year, you aren’t alone. But mastering getting dressed in the fall (or spring) doesn’t need to be overwhelming. In fact, there are five easy ways to make looking good and feeling great easy in the fall. I’ve got you.
Read MoreAs a personal stylist for women, I am fortunate to be surrounded by an always evolving collection of inspiring, complex and fascinating women. Yes! My clients are a really incredible, diverse array of women with different style goals and lifestyles. And that’s only the beginning of the female energy I have around me.
In the past two years, the Washington Women’s Foundation has become an increasingly important part of my life. As you may know, my past life was in philanthropy and since day one, Poplin has been giving back to the community beyond our work with individual clients. As someone who worked in nonprofits both as an employee and volunteer as well as public service and more, the foundation’s approach to philanthropy is fresh, thoughtful and gives me so much hope for the future of philanthropy.
Read MoreHappy Anniversary from your very own personal stylist for women. Sure, Nordstrom’s Anniversary Sale is a special occasion for a huge number of people. But in the Seattle area, we think of this as a hometown holiday. That means that every year I put together a collection of blog posts featuring my favorite products from Anniversary. With thousands of items on sale, it’s helpful to have a cheat sheet. And I have the time of my life digging into the year’s deals.
If Anniversary is new to you, it’s essential to understand the approach. It is unique, to be sure. Rather than kicking off fall in September, then marking down items late in the season, Nordstrom puts a collection of fall items on sale in July. Then, the prices GO UP when Anniversary is over. Nordstrom card holders get “early access,” meaning we can shop before non-card holders. And the sizes go FAST. So, if something is speaking to you, dive in before it’s gone.
Here in Poplin-land, we like to help you shop according to your authentic personal style. While each woman has her own unique style, typically at least one of five archetypes resonate with her. That’s why we have Pinterest Boards for those archetypes and many, many Pinterest boards organized by personal style keywords, body types and more.
So back to the archetypes. They are: Classic, Edgy, Creative, Boho and Effortless. As is our custom every year, I’ve created a blog post filled with my favorite items from the Nordstrom Anniversary Sale organized by personal style. You can access each blog post below. Sizes are selling out quickly, so don’t delay. I was just in two Nordstrom stores yesterday only to discover sizes and items disappearing before my eyes.
Fun Fact: Pieces can be categorized in multiple styles. Rather than repeat a product in multiple posts, we give you the most bang for your buck. So, even if Classic, for example, isn’t exactly your thing, you’ll likely find pieces on the list that resonate with you. Okay! That’s it. Now, have a great time shopping and once again, Happy Anniversary!
Read MoreHappy Anniversary from your very own personal stylist for women. Sure, Nordstrom’s Anniversary Sale is a special occasion for a huge number of people. But in the Seattle area, we think of this as a hometown holiday. That means that every year I put together a collection of blog posts featuring my favorite products from Anniversary. With thousands of items on sale, it’s helpful to have a cheat sheet. And I have the time of my life digging into the year’s deals.
If Anniversary is new to you, it’s essential to understand the approach. It is unique, to be sure. Rather than kicking off fall in September, then marking down items late in the season, Nordstrom puts a collection of fall items on sale in July. Then, the prices GO UP when Anniversary is over. Nordstrom card holders get “early access,” meaning we can shop before non-card holders. And the sizes go FAST. So, if something is speaking to you, dive in before it’s gone.
Here in Poplin-land, we like to help you shop according to your authentic personal style. While each woman has her own unique style, typically at least one of five archetypes resonate with her. That’s why we have Pinterest Boards for those archetypes and many, many Pinterest boards organized by personal style keywords, body types and more.
So back to the archetypes. They are: Classic, Edgy, Creative, Boho and Effortless. As is our custom every year, I’ve created a blog post filled with my favorite pieces and give you ideas for pairing each. Now, it’s time for pieces that communicate your Creative Style.
What is Creative Style? Well, in my mind, these pieces are unique, expressive, unconventional, just unexpected. Creative pieces are often pushing the envelope and pairing multiples together can take things even further. So, opt for one creative piece in an otherwise classic outfit, go full force with all creative options or find your happy place in the middle. Either way, I’m a superfan of Creative style and I can’t wait for you to find some favs in this list.
Fun Fact: Pieces can be categorized in multiple styles. Rather than repeat a product in multiple posts, we give you the most bang for your buck. So, even if Creative isn’t exactly your thing, you’ll likely find pieces on the list that resonate with you. Okay! That’s it. Now, have a great time shopping and once again, Happy Anniversary!
Read MoreHappy Anniversary from your very own personal stylist for women. Sure, Nordstrom’s Anniversary Sale is a special occasion for a huge number of people. But in the Seattle area, we think of this as a hometown holiday. That means that every year I put together a collection of blog posts featuring my favorite products from Anniversary. With thousands of items on sale, it’s helpful to have a cheat sheet. And I have the time of my life digging into the year’s deals.
If Anniversary is new to you, it’s essential to understand the approach. It is unique, to be sure. Rather than kicking off fall in September, then marking down items late in the season, Nordstrom puts a collection of fall items on sale in July. Then, the prices GO UP when Anniversary is over. Nordstrom card holders get “early access,” meaning we can shop before non-card holders. And the sizes go FAST. So, if something is speaking to you, dive in before it’s gone.
Here in Poplin-land, we like to help you shop according to your authentic personal style. While each woman has her own unique style, typically at least one of five archetypes resonate with her. That’s why we have Pinterest Boards for those archetypes and many, many Pinterest boards organized by personal style keywords, body types and more.
So back to the archetypes. They are: Classic, Edgy, Creative, Boho and Effortless. As is our custom every year, I’ve created a blog post filled with my favorite items from the Nordstrom Anniversary Sale organized by personal style. We kicked things off with my Classic picks to get you started. Then, we moved on to Edgy pieces. And now, it’s time for your Effortless style.
Fun Fact: Pieces can be categorized in multiple styles. Rather than repeat a product in multiple posts, we give you the most bang for your buck. So, even if Effortless isn’t exactly your thing, you’ll likely find pieces on the list that resonate with you. Okay! That’s it. Now, have a great time shopping and once again, Happy Anniversary!
Read MoreHappy Anniversary from your very own personal stylist for women. Sure, Nordstrom’s Anniversary Sale is a special occasion for a huge number of people. But in the Seattle area, we think of this as a hometown holiday. That means that every year I put together a collection of blog posts featuring my favorite products from Anniversary. With thousands of items on sale, it’s helpful to have a cheat sheet. And I have the time of my life digging into the year’s deals.
Read MoreAs a personal stylist for over a decade, meeting with a new client never gets old. Despite working with hundreds of women, creating a style strategy for each one is a new adventure. After all, each client has a unique authentic personal style to drive our decision making. But she also has a different body type, color palette, lifestyle, budget and values. So even if we are supporting two women with the same style key words, their wardrobes will be different. This intentional approach means that she’ll feel confident that her pieces represent her, not someone else, and that they will simplify her life.
Emmy and I first met after her husband found Poplin online. With a very demanding job in tech, it was clear that getting dressed each morning was adding unwanted stress to her life. Her doting husband went on the hunt for a personal stylist and landed on Poplin. As a petite woman, finding items that excited her was tough and finding time or energy to shop was even tougher.
I can’t wait for you to hear Emmy’s transformation including her own words on the journey. Whether or not becoming a client is in your future, seeing images of women who have taken the leap and come out the other side is always inspiring. Let’s hear it for your morning pick me up.
Read MoreAs a values-based personal stylist for women in Seattle, sustainability is a very popular topic. When people discover that values are one of the filters that each Poplin client uses to determine what pieces are right for her, they often think those values mean sustainability. And, of course, they can. Importantly, my focus is on identifying each client’s personal values and encouraging her to use her values as a lens as part of the overall picture when developing her authentic personal style. For example, those values can range from encouraging connection (OMG. I love that bracelet. Where’d you find it?) to supporting BIPOC makers or focusing on the best return on investment for her purchases.
Values can also mean any number of topics under the sustainability umbrella.
The purpose of this conversation is not to force her to make sure that every purchase she makes aligns with her values. Instead, it’s an encouragement to lead with intention and remind her of the power that she has as an individual and the power we all have as a collective. On an individual level, purchasing items that align with her values empowers her and gives her self confidence that carries over to other aspects of her life. On a larger level, working as part of the collective, she has the potential to see her values reflected in the choices companies make. It was, after all, the body positive movement that led to more inclusive sizing from retailers and more models that resemble “real women” rather than the Plutonian ideal.
I love this part of my role and over the years, I’ve seen the impact that this realization has on my community. When it comes to sustainability, the more we see articles about the perils of climate change in the zeitgeist, the more clients want sustainability to be an important part of their personal style strategies. While it’s important to me that the values she identifies are hers and not mine, as someone who is concerned about the changing climate, I’m grateful for the opportunity to help women understand how to make choices that benefit the planet and the individual.
However, as part of this evolution, I’ve started to see the dark side of women’s efforts to make sustainable choices.
Read MoreAs a personal stylist, my primary goal is to help every woman in my community have the knowledge and confidence to communicate her authentic personal style with pieces that flatter her frame and communicate her values. For over a decade, I’ve done this by offering up a framework for harnessing your unique personal style. Of course, an essential component to my work is illustrating my aesthetic. This is integral to growing my community and client base. After all, who wants to work with a stylist who doesn’t share your taste?
And what better way to share my point of view than with social media? In the first six years of my business (2013-2019), Facebook was a key component of my outreach efforts. I used it to grow my email list, promote blog posts and offer giveaways. I couldn’t believe how easy it was to market directly to my ideal client thanks to Facebook ads. I selected her gender, age, location and other brands she followed. Being a stylist based in Seattle, Nordstrom is the go-to for the majority of women here, so marketing directly to women who followed Nordstrom on Facebook was a no-brainer.
Truthfully, I only used the ads a few times because word of mouth was working well for me and, frankly, I felt a little uneasy about the whole process. Then I moved on.
When Instagram popped up, it was the ideal medium to highlight my activities, showcase local brands and boutiques and discover new makers. It was a lot more appealing to me than Facebook and by that point and I had cornered the market on #personalstylistSeattle without spending a dime.
But as the years went by, I became more and more concerned about the effects of social media on society. When the Cambridge Analytica scandal broke, I started to realize that the average person in my world had not considered the amount of data that Facebook was accumulating about them. My ability to perfectly target my ideal customer thanks to Facebook ads suddenly seemed a little shady. Certainly, targeted ads are a given but in light of Cambridge Analytica, things seemed different. I mean, of course an individual knew that following Nordstrom, sharing her age and favorite hobbies was public. Right? But had it ever occurred to her that this information would be shared with advertisers? I don’t know. Is it wrong? I don’t know that either. Targeted ads do make life easier. How awesome is it for the internet to shop for me without me having to do a thing? But what happens when information is shared when we don’t want it to be or with folks we’d rather not share it with?
I started marinating on all of this and was less and less enthusiastic about Facebook and Instagram. In the early years, my business was also on Twitter. Though I never really got into it, I typically shared the same content I was sharing on the other networks in an effort to get the business out there. It served me well when I was featured in a Microsoft Office ad campaign, a huge boon for my business. If I hadn’t been on Twitter, I would not have been featured.
But, when Donald Trump was elected president, I left Twitter.
I wasn’t a fan of the new normal of allowing our elected leaders to communicate in 140 characters rather than being held accountable in interviews or press conferences. To me, being on the platform signaled my support for the company’s approach and I felt complicit in it. So, I left.
I’ll stop here to say it had literally no impact on anyone that I left Twitter. I doubt anyone noticed. That being said, I knew that doing so meant that I might miss a future opportunity, like the Microsoft campaign, that was so beneficial to the business. At the time, I concluded that making that decision was worth the risk.
So as the years went on and Facebook’s behavior became more and more concerning to me, I already had experience leaving a platform. Sure, leaving Twitter wasn’t a huge shift like leaving Facebook and Instagram would be. But, it was something. And when my concerns started piling up, I knew leaving social media (except for LinkedIn and Pinterest, two sites that were not complicit in the way that Facebook and Instagram were) was becoming more inevitable.
Read MoreAs a personal stylist for women I am always on the hunt for new trends. Sure, there are shifts on runways that don’t translate to real life and yes, there are ready to wear movements that, while popular, aren’t super flattering. So, when we see trends that work on a runway and in real life, I’m all over it.
Sheer pieces are one of those trends. Considering wearing see through or semi-see through pieces tends to evoke a strong emotional response. You are likely either in the “no thank you” camp or in the “intrigued to yes, please world.” Most often, sheer pieces are one of those, “I’d love to if I can pull it off” trends. And my Dear Reader, I’m here to show you how you can absolutely pull it off.
Specifically, knowing which sheer options are right for your authentic personal style and your body type will give you the confidence to rock them on the regular. A few years back, I gave a friend a sheer grey long sleeve fitted top for her birthday. I’m guessing she was in her late forties then and she was surprised by the gift. Her initial response was gratitude and a clear message that she was unlikely to ever wear the item. But now, in her early fifties, she told me she was wearing the top for her birthday dinner. Few things have made me so happy.
The right sheer pieces can be timeless, age appropriate and still super sexy. (As an aside, if you’e been with me for some time, you likely know my stance on “age appropriate.” Essentially, just imagine you are living to 90 and be sure you aren’t wrapping up one phase too soon only to be left with the same four items for a good thirty years. Anyway, I digress.)
Don’t be afraid to embrace sheer pieces. Below is a collection of some of my favorites organized by body type. After all, if you know what flatters your shape, you are able to filter out all of the noise and start to build a sustainable, authentic collection that will be with you for years. Off we go!
Read MoreAs a personal stylist for women based in Seattle, I get an endless number of requests to write guest blog posts. Truly. So. Many. Requests.
I take our relationship very seriously, Dear Reader. You trust me with your time and my commitment is to give you quality content that helps you transform your authentic personal style and feel good about getting dressed everyday. I like to write those myself.
Simultaneously, I absolutely LOVE connecting you with other amazing folks. It’s great for you, great for them and frankly, makes my heart swell, too. You can find several of these guest posts in the In It Together Series that we launched in early lockdown.
One of my clients asked me for tips on taking a great selfie and I immediately knew who to ask. My friend and branding photographer, Suzanne Rothmeyer, generously agreed to share her tips and tricks and they exceeded my expectations. Let’s face it. We all need this skill. I expect you’ll be bookmarking this one- or pin it on Pinterest! Have fun with it and as always, let me know what you think. -Mellicia
Read MoreI don’t know about you, but I’m absolutely determined to have a great 2024. If not great, at least not awful and thanks to the election in November, I know the second option is very real. As a personal stylist for women, I see firsthand the impact that a fresh perspective can have on clients. For me, a space free of clutter with only pieces that are beautiful and functional has an extraordinary impact on my life. Really. And I bet you feel that way, too.
I also know that with the New Year comes new motivation and new expectations. We want to do it all: change our food habits, move more, volunteer and so on. Often by week two we discovered we were overly ambitious. With that in mind, this post isn’t how to do an exhaustive Closet Edit. Though trust me, I’m here for that! Instead, we’re focusing on five easy steps that will have a disproportionate effect on your life. Less effort and more payoff. Here we go!
Read MoreAn essential component of being a personal stylist is listening. It’s vital that I really see my client then we create a strategy to harness her authentic personal style using that information. Buying the perfect gift takes the same skill. It can feel intimidating, but it doesn’t need to. Really, it’s about paying attention to the recipient AND having a list of potential gifts so that you can match his/her/ their desires with something you can deliver.
As someone who takes a lot of pride in my gifting abilities, I can assure you that giving the right gift feels SO good for the both the recipient AND the giver. So, let’s give you some ideas, shall we?
Read MoreWelcome to yet another super rainy winter, Seattle-ites. As a personal stylist for women based in Seattle, I have over 20 years of experience getting dressed in the rainy city. A very high percentage of my personal styling clients are recent additions to the Pacific Northwest and although they are enthusiastic about the city, they tend to me flummoxed by the thought of getting dressed in anything but a North Face parka. That’s what I’m here for.
With another Atmospheric River upon us, it’s time for more guidance on dressing for the weather without sacrificing style. After all, fashion should be functional. Otherwise, those pretty things will hang in the closet while the sweats or jeans come out yet again. Fear not, Dear Reader, I’ve got you covered.
Read MoreWe’re finally here! This is the last installment of Black Friday Sales organized by body type. Our annual “Shop the Nordstrom Anniversary Sale by Personal Style Key Words” is so wildly popular, we decided to try something different this Black Friday.
We’re organizing Black Friday Deals by Body Type to simplify your life, streamline your shopping and bring a spark of joy to your week. Here’s what you need to know.
Read More
