As a personal stylist for women based in Seattle, few things come up in conversation as often as comfort. Feeling good about how you look does not have to mean being uncomfortable. The key is finding pieces that communicate your authentic personal style, flatter your shape, align with your values AND work with your lifestyle. Sound like a tall order? That’s what Poplin is for. We’re here to create a strategy for you to get dressed with ease everyday.

A client recently reached out to me about packing for an international trip. She wanted to look as amazing as she does each day, but be comfortable enough to fall asleep on the plane. She also likes to support brands and retailers who care about equity and inclusion. So, we like to opt for brands that have female women of color founders, give back to applicable causes and/or include models of color and all body types.

I was ELATED to share my latest obsession, LEZÉ THE LABEL.

Founded by two women of Asian decent, this brand has a limited number of silhouettes that are flattering on most body types and feel fresh. All the while, they are insanely comfortable as they are made from super soft fabrics. Pieces are sustainable, size inclusive and even Oprah recognized the brand by crowing a handful of items amongst her “Favorite Things.” If Oprah’s on board, it’s time to take notice.

Below is a collection of my go-to’s. While you are on the site, enjoy the gender neutral options and travel sets.

Before you dive in, you might be asking why it matters that a brand has women of color as founders, and that’s a fair question. Historically, women-led startups receive just 2.3% of Venture Capital funding. Every purchase you make from a brand with a female founder or a founder of color communicates to funders that there is a market for these ideas and that these founders should receive investment. Brands that are size inclusive are also sending a message to investors. We can’t do everything and it’s pointless to try, but when you are able, shopping your values (whatever they are) really does make a difference. Okay, to the clothes!