Every once in a while, I like to try to see things as if I'm seeing them for the first time. It's fun to remember the wonder and excitement that accompanied my first meal in Seattle, for instance. We ate at the Triangle in Fremont. Built to Spill was playing and I had just seen the sign in Fremont claiming the neighborhood as the "Center of the Universe". Built to Spill on the speakers, reference to one of their songs on the sign, it was meant to be. So every once in a while when I drive through Fremont, I try to imagine that this is my very first time seeing the sign and the bridge once again. I can almost hear the music.

Where am I going with this? Zara, Dear Reader. I am going to Zara. Tomorrow, you'll be able to go on your own. But today, I'll do my best to take you with me and we can both experience Seattle's very first Zara — a flagship store, in fact — for the first time.

Read More