As a personal stylist for women based in Seattle, I see fleece jackets and puffer jackets in nearly every client closet. Most of the time, we have a hilarious conversation about why she needs one or several of these and in many cases, I agree. But, this isn’t without caveats.

First, you dress for yourself above all else and you are the same person whether you are at work or at play. This means, that it’s as important that you feel good about how you look when you run into the neighbors while walking your dog as when you step into the office. Of course, the attire is not the same, although here in the Pacific Northwest, it often is. The goal for each situation is to feel comfortable, powerful and like your authentic self in all situations. Your clothes are just the leverage you need to achieve that.

In general, I’m an advocate for your main coat not being a puffer or fleece. Ideally, it’s a wool blend, leather or some other option that makes you feel elevated without sacrificing functionality, and communicates to the world that you are here to be seen.

But let’s face it, puffers are useful. So, if you are ready to pick up a new one, let’s make it cool, shall we?

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