2025: The Year to Rise Up — Poplin-Land Edition

I’m famous for not remembering the big things. I remember the small things—interactions with people, kind gestures, meaningful moments. But I often forget the very big things. Like being quoted multiple times in CNN Underscored, for example. 😉 That sort of thing.

So when it came time to look back at Poplin’s 2025, I was genuinely surprised by just how many important milestones we reached this year. Huge thanks to my camera roll and calendar for jogging my memory.

Whether you’re new to Poplin or have been here for years, I’m curious how much of this will feel familiar to you. (My marketing brain wants it all to feel recognizable. The part of me that wants you to feel joy right now hopes some of it feels fresh and exciting. A mix of the two feels just right.)

Enough talk—let’s take a look at Poplin in 2025.

Poplin Wrapped! Our Most Popular Blog Posts of 2025

I love counting down our most popular content at the end of the year. As a personal stylist for women, I have plenty of opinions and favorite things—and I clearly can’t stop sharing. I also get to work with truly incredible women, and being able to share even a portion of our clients’ journeys with the broader Poplin community is always such a thrill.

We had a very big year over here, so we’re highlighting 2025 across three blog posts. Below, you’ll find our most-read blog posts from the year. Let’s see how many of these you remember reading.

The New Standard for Loungewear

As a personal stylist for women based in Seattle, loungewear is a big topic of conversation. Yes, we’ve all become more casual over the past several years. But, if you live in a wet or cold place, you really know something about the significance of the right loungewear.

While we all want to be comfortable, it’s important to remember the very real and positive impact of wearing clothes that make you feel good. That can easily be confused with what’s comfortable or functional, because those pieces give you the freedom to move freely for whatever opportunity arises. But functionality can only take you so far. Wearing something that is super cozy, but makes you cringe when you look in the mirror does not set you up for success. This is an integral part of choosing the right loungewear.

My Favorite Things: Black Friday Edition

It's super sale season again. I don't know about you, but my shopping list is long. I've been hoarding items as I wait for the Black Friday Sales to kick off. Of course, there are some items that were too dreamy too risk it- and I've purchased those over the past few weeks. My criteria? Is it likely that my size will be there when Black Friday Sales arrive and if not, am I willing to risk losing it? If not, I buy. Otherwise, it goes on my Pinterest Boards as I await the sales.

It’s super sale season again. I don’t know about you, but my shopping list is long. I’ve been hoarding items as I wait for the Black Friday sales to kick off. Of course, there are some pieces that were too dreamy to risk—so I’ve purchased those over the past few weeks. My criteria? Is it likely that my size will still be there when the Black Friday sales arrive and, if not, am I willing to risk losing it? If not, I buy. Otherwise, it goes onto my Pinterest boards while I await the deals.

We’re Featured in CNN Underscored! Read Our Expert Tips on Jeans and Tights.

As a personal stylist for women, I have endless opinions about all things style. So when the team at CNN Underscored reached out with questions about tights and high-waisted jeans, I had plenty to say. I’m always profoundly grateful when Poplin is included in the press.—especially because we aren’t on Facebook, Instagram, X, or any of the usual social platforms.

That’s why every time years of blog posts, SEO, client love, and online reviews lead to organic press, we take a moment to celebrate. It’s deeply meaningful.

Atomic Habits and Style: Lessons from our Recent Poplin Style & Women in Finance Workshop

As a personal stylist for women based in Seattle, my days are varied. On any given day, you may find me styling a client at her home, designing her Wishlist in my office or creating knockout outfits at either location. I might also be finding inspiration at retailers at home or out of the area. (In the last year, I’ve shopped Paris, Zurich, Copenhagen, Montreal, San Francisco, LA and of course, Seattle- all in person.)

I certainly spend a lot of time researching trends, retailers and more online and finding ideas direct from the fashion world, watching women I see IRL or just playing around with my own OOTD.

I’m guessing that you expected all of these activities. As it turns out, we’ve also got a few surprises. I spend a great deal of time in Continuum, the online membership exclusively for Poplin clients or on our group coaching program. I also devote time giving back to the community, especially with the Washington Women’s Foundation.

From Suede to Shearling: 52 Fall Trends Worth Braving the Rain For

One of the great joys of being a personal stylist for women is diving into seasonal trends, especially fall. I’ve been sharing my favorite fall trends for more than a decade, and this exercise never gets old. In fact, my biggest obstacles are narrowing down the list and preventing myself from shopping the entire time I write. Sigh.

As the temperatures drop, being excited about putting together an outfit can feel harder—but that’s where fall fashion trends come in. This year, we’re going for something a little different. Members of Continuum, the exclusive membership for Poplin clients, are integrating fall trends into their daily looks as part of the lifetime style support they enjoy after completing their styling package.

This One Poplin Membership Lesson Might Change How You See Your Closet

We’re less than one month into Continuum — the Poplin membership designed exclusively for Poplin clients — and members are already finding new ways to fall in love with their closets again.

As a personal stylist for women, my goal has always been to help each client embrace her authentic personal style, choose pieces that flatter her existing frame, and do it all while reducing her cognitive load.

I often say that I’m teaching her to fish rather than simply choosing a few lovely outfits. Because understanding how to not just get dressed, but to love what you’re wearing — well, that’s a game changer.

For over a dozen years, I’ve heard requests for ongoing support as life evolves. We listened, we tested, we tweaked. And earlier this month, we launched Continuum, the membership designed to offer Poplin clients a lifetime of style support. Members enjoy a strong sense of community, ongoing learning, encouragement from one another, and manageable monthly challenges.

Reclaim Your Style Story: A Postpartum Guide to Dressing for Work

It’s been 15 years since I went back to work after the birth of my son, but as a personal stylist for women based in Seattle, I see many of my clients struggle with the same challenges. In fact, this post was inspired by a request from our recent Women in Finance Workshop.

It’s hard enough navigating the complexities of life with a newborn, whether or not you have other children. Heading back to the office can be both exhilarating and exhausting. But when you factor in not only what to wear, but how to feel good in your ever-changing body, things get even more complicated.

It Only Takes 3.5% to Turn the Tide

Being a personal stylist is an unusual job. I often joke that the consultation is just an opportunity for a potential client to see whether or not she’s comfortable changing her clothes in front of me. After all, the services and pricing are on full display on the website.

Because of this unusually intimate job, I also have a really delightful opportunity to have very real conversations with a wide variety of women.

And they are pretty freaked out.

Which is a reasonable response as our country takes very real steps into Authoritarianism and Autocracy.

If you haven’t seen this already, it’s pretty profound.

You Asked. We Listened. Now Offering a Lifetime of Style Support.

We are officially launching a lifetime of support.

That’s right. From the very first Poplin clients back in October 2013 to the new ones still to come — everyone who works with us now has the opportunity to join our exclusive client membership: Continuum.

For years, clients have asked me how they could keep the magic going after their Poplin Package. They loved the clarity, the confidence, and the joy they felt — and they wanted that same level of support as their lives and styles continued to evolve. I’ve been listening. And now, after a lot of thought and care, I’m thrilled to say: we’ve figured it out.

My Favorite Master Aesthetician Shares All

As a personal stylist for women based in Seattle, I know that style is not only about clothes. Understanding how to take care of your skin is a skill and having access to high quality information on that topic is challenging. Sure, there’s an abundance of information about skincare online, but who do you trust? And how much is rooted in profit, rather than serving you with the the right info for you?

When it comes to skincare, my approach is to ask Kelly Perez Snyder during a visit to Cake Skincare. She’s my go-to for high quality information based in experience and coming from a place of service. During our Momentum Membership, Kelly shared her expertise with our membership for a month filled with excellent recommendations and helpful Q&As.

Your Fall Style & Inspiration Calendar

As a personal stylist for women, I feel like September is always jam packed. It turns out, that isn’t just a feeling. My calendar is filled with very cool offerings. If you could use some inspiration, action, connection or a delightful combination of the three, this calendar just might be for you, too!

Don’t Miss These Upcoming Events To Elevate, Inspire and Connect.

Yes, You Can Wear Butter Yellow: A Stylist’s Guide to Making It Work

Have you ever wondered what the difference is between a personal stylist and an editorial stylist? An editorial stylist is styling photo shoots and is focused on how this image will look in an ad campaign or in a magazine. The focus is on what is communicating the vibe that the brand or company is going for. A personal stylist is concentrating on how a person lives and what she is trying to communicate. We’re looking for pieces that are functional for her lifestyle, flatter her frame and at the same time, it’s essential that those pieces communicate her authentic personal style, rather than just highlighting the latest trends.

More Access to One of Your Favorite Brands is Around the Corner

As a personal stylist for women, I spend a great deal of time perusing retailers online and in real life. As much as I might adore a brand or style, I only recommend it for a client when it communicates her authentic personal style, is available in her color palette and flatters her frame.

Sometimes, there are incredible pieces that work for a wide variety of body types. The right wide leg pant is one of those pieces.

And no brand has mastered this cut better than Anthropologie’s own, Maeve. Regardless of your style or body type, it’s likely that you have at least one Maeve piece in your closet. The most popular choice being the Colette. The pant style is available in a zillion fabric choices and even expanded to skirts, dresses and jumpsuits in the last couple of years.

Never Miss a Return Window Again

Part THREE of our three part series on Returns.

There are so many points in the return process that can be a blocker. You may be thinking that the whole thing is a problem for you, but it’s likely that one or two steps are especially difficult. Not to worry. There’s always a way. A key component of having intentional style is making each part of the process as effortless as possible. And let’s face it, if you buy, you also return.

Let’s dive into each step and how to ensure it doesn’t stop you from actually returning those unwanted items.

Should I Return These Shoes?

Part TWO of our three part series on Returns.

As a personal stylist for women, a big part of my job is creating wishlists of various sizes. Each client receives an Uber Wishlist of 35-45 items handpicked for her. The list is designed to communicate her authentic personal style, flatter her frame and be in a cohesive color palette that ensures every pieces plays nicely with the others.

I’ve been creating these wishlists for over a decade thanks to my second client, Heidi. Heidi, then a User Experience Designer at Nordstrom, didn’t want to go shopping in person and asked for another option. In an effort to come up with a solution that would meet the high standards of a UX Designer at one of our most beloved retailers, the Uber Wishlist was born. Prior to COVID, clients chose between in person shopping, Uber Wishlists and a hybrid approach. Since COVID, we focus on wishlists and skip in person shopping altogether.

We Raised Over $20K for Reproductive Rights and Have a Winner of the Poplin Closet Edit!

It’s been a few days since we chose our winners for the Office of Ordinary Architecture and Poplin Style Giveaway to support Planned Parenthood along the Idaho border and I’m STILL on Cloud 9.

What could be better than joining together with inspirational women to support a vital cause? Raising over $20,000 to support critical healthcare for women, that’s what!

And if that wasn’t enough, we got to announce some big winners from the giveaway. (We’ve connected with each winner individually already.) Here are the lucky ladies!

Say, “hello” to our winners!

The First Step to a Wardrobe That Works: Understanding What Doesn’t

Part ONE of our three part series on Returns.

As a personal stylist for women, understanding what prevents a woman from harnessing her authentic personal style is a big component of my job. If you’ve been a member of the Poplin Community for a while, you likely know that the Poplin System relies on filters to help each woman have a curated wardrobe that simplifies her life without sacrificing her unique personal style or functionality. Those filters are: personal style key words (words you’d like people to use to describe your style), body type and color palette. Taking it to the next level? You can also throw in budget, values and lifestyle.

Creating a wardrobe that feels like a boutique curated just for you is absolutely possible. You’ll find it saves you time, money, heartache AND is a more sustainable choice.

Sustainable Luxury: Cactus Leather Never Looked So Good

As a personal stylist for women, I work with clients both in person and virtually to ensure that each one is wearing clothes that communicate her authentic personal style, flatter her frame and are in her ideal color palette. I don’t dress everyone the same and I don’t dress everyone like me. My clients are so different from one another and their styles vary widely. My job is to translate her style into actual pieces and give her a strategy to maintain this elevated and streamlined approach moving forward.

A big part of this endeavor is discovering the perfect item or brand that jumps off the screen at her. In my experience, women tend to appreciate pieces that feel unique to them and as the number of retailers decrease, that feels more challenging for folks. Introducing clients and my community to new makers is one of my very favorite things.