Let's begin with the reason I'm such an evangelist for Universal Standard . (In case you are wondering, these aren't sponsored posts. Poplin just gets a dress to give away.) I really just love this brand. As you likely know, we're giving away one Geneva dress to a lucky Poplin email list subscriber. You can increase your chances of winning by sharing the giveaway and can have an even greater shot by entering multiple times. So, why are we doing this?
Well, US starts at size 10 and let me tell you, as a personal stylist for women, that space between size 10 and 16 is a tricky area. It's pretty common for our weight to fluctuate (mine certainly does) and when your fluctuation causes you to go from "straight sizes" to plus sizes, that often adds a layer of judgement, defeat and frankly, fewer fashionable choices. I'm not a trainer or a nutritionist, etc. Therefore, my general feeling is you don't need to change your body, you just need to change your clothes. Should you choose to tackle weight loss, you are more likely to succeed when you feel beautiful everyday in your clothes. Should you choose not to go down that path, you'll still be happier looking beautiful everyday. In short, it's a win win.
Universal Standard allows women to stick with the same great brand they love even if/when their weight fluctuates past 14. Even better? If your size changes within a year of purchase, you can exchange your piece for your current size. Seriously. Yes, US is everything.
We're looking forward to the brick and mortar store opening in the coming months. At that point, keep your eyes peeled for a Poplin event at the shop. For now, it's all about winning this Geneva dress! So take a look below at my suggestions for styling, just to get you started. Have thoughts, feelings, or questions? Please share! And remember to enter and/or share with a woman in your life who'd love to win!