Posts in Women owned brands
Poplin Wrapped: Our 15 Most Popular Blog Posts in 2024

As a personal stylist for women who’s been blogging for over a decade, we have a sea of quality content tucked away in the Poplin blog. Sometimes, the products aren’t current, but the style tips absolutely are. If you read this blog with any regularity, you might think you’ve seen it all. But, I bet you haven’t. The following Poplin blog posts saw the most web traffic in 2024. Think you know what’s in them? We’ll see…..

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Poplin's Biggest Sale of the Decade is Here!

If you’ve been dreaming of diving into a personal styling package with Poplin, this is absolutely the best time and it won’t be here for long.

Sales are VERY rare in Poplin-land and they won’t get more frequent. We’ve had a handful of sales over more than ten years of business. Why now? First, Shop Small Saturday is a great opportunity to support small businesses. And let’s be honest, folks could use a great pick me up to kick off 2025. Yes, Dear Reader, 2025 can be a glorious year filled with intentional shopping habits that save you time and money, increased self confidence and a great time.

We’ve got TWO great deals for our biggest sale of the decade. One is for new clients and one is for existing clients.

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Forget Panic Shopping: Get the Perfect Last-Minute Gift Now

An essential component of being a personal stylist is listening. It’s vital that I really see my client then we create a strategy to harness her authentic personal style using that information. Buying the perfect gift takes the same skill. It can feel intimidating, but it doesn’t need to. Really, it’s about paying attention to the recipient AND having a list of potential gifts so that you can match his/her/ their desires with something you can deliver.

As someone who takes a lot of pride in my gifting abilities, I can assure you that giving the right gift feels SO good for the both the recipient AND the giver. So, let’s give you some ideas, shall we?

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Shop Black Friday Sales for Your Hourglass Body Type

We’re finally here! This is the last installment of Black Friday Sales organized by body type. Our annual “Shop the Nordstrom Anniversary Sale by Personal Style Key Words” is so wildly popular, we decided to try something different this Black Friday.

We’re organizing Black Friday Deals by Body Type to simplify your life, streamline your shopping and bring a spark of joy to your week. Here’s what you need to know.

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10 Brands, Retailers and Causes: Shop Your Values & Maximize the Impact Now

As a personal stylist for women and evangelist for all things that excite me, making the periodic lists of My Favorite Things is one of my great joys. This one, in particular, is focused on brands and retailers that are not only exciting for their visual design but also because of the values that each brand and/or retailer supports. Ideally, all of our purchases are aligned with our values. For some, those are a willingness to spend more in order to support up and coming designers or those who pay people a living wage. Others prefer sustainable brands that limit materials to biodegradable items, those that take up fewer resources or choices that reuse existing items. And for others, brands that align with her values may mean finding the best deal which leaves more of the budget for other items. My role is not to impart my values on anyone else.

Above all, I teach each of my personal styling clients to shop using clear filters: body type, personal style key words, color palette, lifestyle and when possible, values. So, keep those in mind when you dive into this list of my very favorite brands and retailers right now. I can’t wait to hear what you think!

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