As a values-based personal stylist for women in Seattle, sustainability is a very popular topic. When people discover that values are one of the filters that each Poplin client uses to determine what pieces are right for her, they often think those values mean sustainability. And, of course, they can. Importantly, my focus is on identifying each client’s personal values and encouraging her to use her values as a lens as part of the overall picture when developing her authentic personal style. For example, those values can range from encouraging connection (OMG. I love that bracelet. Where’d you find it?) to supporting BIPOC makers or focusing on the best return on investment for her purchases.

Values can also mean any number of topics under the sustainability umbrella.

The purpose of this conversation is not to force her to make sure that every purchase she makes aligns with her values. Instead, it’s an encouragement to lead with intention and remind her of the power that she has as an individual and the power we all have as a collective. On an individual level, purchasing items that align with her values empowers her and gives her self confidence that carries over to other aspects of her life. On a larger level, working as part of the collective, she has the potential to see her values reflected in the choices companies make. It was, after all, the body positive movement that led to more inclusive sizing from retailers and more models that resemble “real women” rather than the Plutonian ideal.

I love this part of my role and over the years, I’ve seen the impact that this realization has on my community. When it comes to sustainability, the more we see articles about the perils of climate change in the zeitgeist, the more clients want sustainability to be an important part of their personal style strategies. While it’s important to me that the values she identifies are hers and not mine, as someone who is concerned about the changing climate, I’m grateful for the opportunity to help women understand how to make choices that benefit the planet and the individual.

However, as part of this evolution, I’ve started to see the dark side of women’s efforts to make sustainable choices.