One Client's Story: I can say without a doubt that choosing to work with Poplin changed my life.

As a personal stylist for women, few things are more thrilling than seeing the entire styling process come together for a client. After all, we spend well more than a dozen hours collaborating to ensure that her authentic personal style comes through everyday and that she understands how to maintain her style once her package is complete.

Fortunately for me, I get to have this feeling regularly. Even better, sometimes we have a photo shoot and video to share some of that magic with you, the Poplin Community. I’m so grateful for each of you who read this blog (and the newsletter!) and for Gloria, a recent Poplin client, who generously shared her story. I hope you find it as inspiring as I do. Enjoy!

Quick & Effective Tips to Stop Chlorine from Destroying Your Hair

As I wrap up my sunny beach vacation in Panama, I’m reminded exactly how important it is to stop chlorine from damaging your hair. Local hairstylist Karen Reichert of Structure Salon offers these essential tips. And if you need some ideas for your sunny vacation, check out the Poplin Style Pinterest Board for lots of inspiration. New pins go live everyday. Enjoy!

Fall Fashion Spotlight: Lightweight Jackets

As a personal stylist for women, I spend a great deal of my time with real women, helping each women determine her personal style. Knowing your personal style isn't enough. Clothes need to be functional for your life and realistic for your budget. And, of course, they should be flattering for your body type. This may sound tricky, but it isn't. It's all about having the proper filters to know what to wear and what to buy.