A Deep Dive into Vulnerability, Courage and Making New Memories

As a personal stylist for women, I’ve spent years working with individual clients, writing newsletters and blogs spending time with truly extraordinary women. If you’ve been following the blog for some time, you may have never even heard my voice. If that’s the case, now’s the time to hear me on the most recent episode of the Courage Effect.

If you’ve heard me on various platforms, you might be thinking that you’re in the know already. Not this time.

My recent conversation with Suzanne Weller, host of the Courage Effect, is unlike any public conversation I’ve had before. It’s intimate, with me sharing about some very difficult aspects of my upbringing and simultaneously, full of hope, joy and actionable tips for rewiring your brain.

Love Your Body in a Swimsuit

As a personal stylist for women, I have the opportunity to connect with women about body confidence and style. How do you choose pieces when your weight is up… or down? How do you embrace your personal style when you get dressed for work, especially when the appropriate clothes for the environment seem so unappealing? What do you buy when everything feels disappointing, uninspiring or overwhelming?

Yes, loving your body at every size and every age is the goal. And yes, sometimes that can feel very difficult, if not impossible. When pieces aren’t flattering or when we feel uninspired, it’s easy to blame our bodies. But, our bodies aren’t the problem. It’s the clothes.

Don’t change your body, change your clothes.

Entire companies exist simply to provide clothing for our bodies and when those pieces aren’t size inclusive or when they don’t flatter our frames, it can feel like we are the issue, like we need to make some changes. It’s time to reframe the way you view clothing. If you feel like your body is the problem, it’s time to upgrade your wardrobe to flatter your frame and celebrate all of you.

Understanding how to dress your body type is the solution and we can help with that.

For today, let’s start with finding you the ideal swimsuit for your frame. Feeling good about how you look in a swimsuit is a game changer for your vacation and for your life. Let’s do this.

Get Out of a Style Rut: 25 White Shoes to Step Into Spring

As a personal stylist for women based in Seattle, I get VERY enthusiastic about spring. After all, the sun is out and it’s time to dive back into joyful clothes that reflect our collective lightening. This time of year is can also bring anxiety about what to wear. Rest assured, you can count on bright white shoes for another year. If you have a pair that you adore but aren’t so bright anymore, try using a magic eraser. My husband and I used to have a routine during which I painted my nails and he cleaned up our shoes.

If your white shoes are beyond repair or you are just jonesing for some new styles, we’ve got you covered. Take a look at my favorite 25 for spring and summer. Have fun!

Poplin's Once-in-a-Decade Flash Sale

As a personal stylist for women based in Seattle, I work with women all over the country to help each one up her style game. It’s essential that you feel like YOU when you interact with the world. After all, when you feel confident in what you are wearing, when it’s comfortable and not distracting, that’s when you show up differently. That’s also when you are empowered to make big bold moves.

I made a big bold move ten years ago when I left my career in philanthropy and started this business. A decade later, we’ve worked with hundreds of women to help each one look and feel her best. Yes! We pretty consistently have a waistlist for services and yes! My clients really are the most wonderful, kind, brave, delightful women. And that’s why I’m so crazy excited to kick off our once in a decade flash sale. That’s right. Once in a decade.

Only twice in ten years has there been an opportunity to get bonus time when you purchase a Poplin package. And there has NEVER been an array of deals like the ones we’re offering to new and existing Poplin clients until Friday, April 14th, 2023.

I’ve saying for some time that 2023 is going to be a big year for Poplin and it’s true. Last year, we were in Forbes and Huff Post. This year, we launched our Endless Outfits, empowering each client to add or subtract from her Poplin wardrobe over time making adding new outfits effortless for years to come. This means that, with the exception of tailoring, Poplin clients now have access to the full array of personal styling services from every location.

2023 has more to come.

The next item in our 10th Anniversary Year of Celebration is this insane Flash Sale. If you’re ready for Poplin love, THIS is the time for you. We won’t be doing this again, at least not in this decade, so make your move. This sale exists as a personal thank you to each of you who has made the business possible. I love what I do. I love who I do it with. And I’m grateful for the opportunity. I look forward to seeing you very soon.

Stripes: The Ultimate Spring Trend on 25 Essential Pieces

As a personal stylist for women, I’ve seen a lot of stripes. There’s something comforting about the perfect striped Breton tee that is really the symbol of spring. But this print can go well beyond your horizontal striped shirt. This season we’re seeing an array of pieces- some familiar, some groundbreaking, all just right for warmer weather. If you’re looking for some inspiration, we’ve got you covered.

AAPI Brands You Need to Know Now

As a personal stylist for women, I can’t get enough of new, interesting brands. And as a human doing my best to live my values and help my clients do the same, few things are as exciting to me as discovering new brands that are making the world better with beautiful pieces AND a commitment to their values.

It’s true, I often have clients ask for more brands founded by women, people of color or other folks that don’t often have the same funding opportunities. If you are looking for new black owned brands making innovative pieces, this blog post is for you. Fortunately, we are also seeing an increased presence of creative brands with Asian American female founders. Let’s make sure they are on your radar, too. And rest assured, there are more coming everyday.

Before you dive in, you might be asking why it matters that a brand has women of color as founders, and that’s a fair question. Historically, women-led startups receive just 2.3% of Venture Capital funding. Every purchase you make from a brand with a female founder or a founder of color communicates to funders that there is a market for these ideas and that these founders should receive investment. Brands that are size inclusive are also sending a message to investors. We can’t do everything and it’s pointless to try, but when you are able, shopping your values (whatever they are) really does make a difference.

One more thing, you’ll also find brands embracing size inclusivity, sustainability, designed in the US and more on this list. It’s important to shop YOUR values, when the opportunity strikes, whatever those are. I find that including this information helps folks realize that they do care where or how something is made and may have not considered this before. We’re all evolving on so many issues. Ideally, these posts give you more information to marinate on and some super fun eye candy.

Featured Client: Bridget

As a personal stylist for women, sharing client stories with the entire Poplin community is one of my very favorite things to do. Personal styling is an intimate business and I have been extraordinarily fortunate to work with hundreds of truly inspiring, kind, brave women who are beautiful on the inside and out. They say that things will happen when you need them to and Bridget was the perfect client for me at exactly the right time. A Creative who exudes generosity and strength, Bridget lives with intention soaking up every day. She went all in with the Amplified 360 Package. It includes the traditional services: Closet Edit, Uber Wishlist, Tailoring, Virtual Styling and Outfit Creation PLUS an Intimates Wishlist and a Photo Shoot. This is my attempt at making you feel like you were with us along the way. If you find half as much joy as I did, it will be a success.

BRAND NEW SERVICE: Take Your Outfits to the Next Level

As a personal stylist for women everywhere, I hear a lot of women’s struggles with creating outfits. When Poplin opened our virtual doors a decade ago, one very popular component of the secret sauce was the outfits. After editing, shopping and tailoring, it's time for outfit creation. We create photos using her new and existing pieces (clothing, jewelry, accessories, shoes and coats). Every item in a photo works with everything else, giving her the power to make multiple outfits with one photo. Then, the collection of outfit photos are uploaded to her very own password protected webpage, so she choosing what to wear each day is stress free. This approach has been wildly popular over the years with various clients ordering more outfit photos after a few years of buying their own pieces. There were two downsides to this service. 1. Women outside of the Seattle area did not have access to the outfit photos and 2. We prioritized the number of outfits over the aesthetics, with some images more attractive than others.

Everything has changed.

Mellicia MarxMarch 3, 2023Comment

Join Poplin at the YouthCare Luncheon and Work to End Youth Homelessness

As a personal stylist for women based in Seattle, giving back has been a part of my ethos since, well, forever. With a lifetime of volunteerism, a past career in philanthropy and a strong connection to the community, working to be a part of the solution has always been very important to me. Each of us has the power to make change and even what seem like small efforts add up over time.

As many of you know, Poplin started in 2013 and our partnership with YouthCare started within a few months. Over seven years we held styling workshops for youth experiencing homelessness. These folks were in a job training program in partnership between YouthCare and FareStart in which they learned valuable customer service skills and job training. As a crucial component of this program, each young person also received emotional and practical support as they worked to obtain housing and long term paid employment.

It’s easy to forget the impact that having a safety net can have on someone and the advantages that come from a sense of security and someone taking the time to share with you all the little things you need to know to become a successful member of society. In the clothing realm, that could mean taking you for your first bra, buying you school clothes or teaching you how to tie a necktie. Support also means helping you gain self confidence, learning how to open a bank account or helping you navigate the school system. Most unhoused young people have missed out on all of this and more.

20-40% of homeless youth experience sexual abuse, compared to 1-3% of the general youth population. 60% of houseless youth have experienced physical abuse at home before ending up on the streets. Up to 40% are LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer, or Questioning).

Those styling sessions gave me the opportunity to style Trans youth. For many of them, I was the first person they had ever spoken with about the possibility of wearing clothes that were not stereotypically associated with their gender at birth. We talked about how their body shapes would change with hormones and how to dress those changing figures. I measured them for bras and taught them about undergarments, sizing and how to embrace your unique personal style. Thanks to these generous young folks, Poplin evolved into working with Trans clients, which has been life changing for me.

In those early days, my husband volunteered with me. We piled donated clothes, accessories and shoes on top of a table in a conference room. He often taught a handful of youth how to tie a necktie while looking at their reflections in an office window. Back then, we didn’t have mirrors or the incredible “basement boutique” that exists today. Youth changed in the bathrooms and did their reveals in the midst of the hardworking YouthCare staff. At the end of one session during our sharing time, one of the young people thanked him for taking the time and said that no one had ever shown him how to tie a tie before. It clearly meant a lot to him and to both of us.

Homelessness is a devastating problem that can feel completely overwhelming and unsolvable. Over the years, it feels like it just gets worse. And, it’s very difficult to engage with it when we see folks struggling on a very high percentage of our streets. But, without commitment and resilience, we will certainly lose out on a society where everyone has not only shelter, but a home.

YouthCare works with young people ages 12-24. Yup, 12-24 living on the streets in our city. Many of them may not be able to work because they don’t have an ID, something you need a birth certificate to get. They may not choose to go to a shelter for fear of abuse or because they need to be separated from their partner or friends because of gender. How many young people do you know who want to be separated from friends, especially when friends are their only support system?

YouthCare recognizes the complexity of empowering unhoused youth and is up for the challenge. This is why we host a Poplin table at the YouthCare Luncheon and why I’d love for you to join us there. It’s an incredible place to learn more about the problems and more importantly the solutions associated with youth homelessness. It’s a place to hear from young people who have persevered and show us all that if we continue the work, we can make a difference, one young person at a time. (If you are interested, you can also see What I learned from Styling Homeless Youth so many years ago.")

Finally! Pinterest Decoded

As a personal stylist for women based in Seattle, I’m all about teaching my clients how to dress themselves and leveraging technology to make getting ready as easy as possible. It’s true, technology can be a blessing and a curse sometimes. But, it’s all about how (and how much) we use it. Is it making our lives better? My goal is to ensure that when it comes to harnessing your authentic personal style and getting ready every day, the answer is a resounding, “yes!”

Each Poplin client has a password protected webpage just for her. It tells her instantly what pieces flatter her frame, what colors make her look her best and more. Her profile defines her authentic personal style, shows photos of outfits made from her new and existing pieces and is a vast resource for her moving forward. It includes a list of brands a retailers that are ideal for her and a collection of Pinterest boards that can inspire her when she’s ready to dream or to shop. Sure, the online profile is only available to Poplin clients, but if becoming a client isn’t in the cards for you right now, you still have access to those magical Pinterest Boards. They are organized by body type, personal style key words, values and a few bonuses just because. (I’m looking at you undergarments and loungewear boards.)

If you check out the Poplin Pinterest Boards regularly, you may think you’ve seen it all. But, with 45 boards, it’s easy to have missed some. So, here’s your chance to find some inspiration, outfit ideas, product options and just all around eye candy. And remember to pin from the blog to help drive more traffic to Poplin. Every action makes a difference, my friend. Thanks very much for being here and have a great time.

How do I Know What Brands I Should Buy?

As a personal stylist for women, I get lots of questions about style from clients, readers, friends and members of the Poplin community. Recently, someone shared with me her struggles about brands. Here’s her question:

For people like me who have never really paid attention to brands but are now starting to get pricier/nicer clothes, I'm super curious about brand ethos and what it says if I wear that brand.
For example, I was out shopping for a winter coat to replace my beloved Michael Kors one that I got at Costco before I knew anything about the MK brand. Now I'm trying to replace it and wondering what an "Eddie Bauer" logo says about me vs... I don't know, a Kate Spade or a Eileen Fisher or a Canada Goose logo.
I'm starting to learn some brand ethos (Kate Spade is young but classic but colorful! Eddie Bauer is for people who actually go outside, Mark says!) but I have no idea about so many of them, and I'm hesitant to buy anything with any brand identifier in case I accidentally wear something that is not the vibe I want to convey! I envision myself going to a business meeting with the equivalent of JUICY on my butt and not realizing it ha! But so many clothes, especially outerwear, have some kind of identifier.

Excellent question! Fortunately, there are answers. Off we go!

Know You've Got Style? Here's How to Take it to the Next Level

As a personal stylist for women, my job is to help each client ensure that what is on the outside aligns with what is on the inside. At Poplin, we’re all about helping you communicate your authentic personal style, understand what flatters your frame and find makers that align with your values, whenever possible. And we do all this while walking the walk. It’s not about perfection. It’s about progress. And, it’s about making every day just a little bit better than the one before, whenever we can. Because when you wear clothes that feel like YOU, you’ll have more self confidence and show up in the world differently. You’ll know who you are and unequivocally understand that what you have to say matters. You’ll know what it likes to feel seen. Feeling good about how you look isn’t an indulgence, it’s a must have.

But what if you already feel great about how you present yourself to the world? What then? Well, I’ve got news for you. It’s time to take your style to the next level.

Earlier this week, I spoke at the Ellevate Network’s Evening of Style at the Armoire Headquarters. It got me thinking about some things I’d love to remind you of, Dear Reader. So, off we go!

Simplify Your Wardrobe with these Cozy Pieces that Align with Your Values

As a personal stylist for women based in Seattle, few things come up in conversation as often as comfort. Feeling good about how you look does not have to mean being uncomfortable. The key is finding pieces that communicate your authentic personal style, flatter your shape, align with your values AND work with your lifestyle. Sound like a tall order? That’s what Poplin is for. We’re here to create a strategy for you to get dressed with ease everyday.

A client recently reached out to me about packing for an international trip. She wanted to look as amazing as she does each day, but be comfortable enough to fall asleep on the plane. She also likes to support brands and retailers who care about equity and inclusion. So, we like to opt for brands that have female women of color founders, give back to applicable causes and/or include models of color and all body types.

I was ELATED to share my latest obsession, LEZÉ THE LABEL.

Founded by two women of Asian decent, this brand has a limited number of silhouettes that are flattering on most body types and feel fresh. All the while, they are insanely comfortable as they are made from super soft fabrics. Pieces are sustainable, size inclusive and even Oprah recognized the brand by crowing a handful of items amongst her “Favorite Things.” If Oprah’s on board, it’s time to take notice.

Below is a collection of my go-to’s. While you are on the site, enjoy the gender neutral options and travel sets.

Before you dive in, you might be asking why it matters that a brand has women of color as founders, and that’s a fair question. Historically, women-led startups receive just 2.3% of Venture Capital funding. Every purchase you make from a brand with a female founder or a founder of color communicates to funders that there is a market for these ideas and that these founders should receive investment. Brands that are size inclusive are also sending a message to investors. We can’t do everything and it’s pointless to try, but when you are able, shopping your values (whatever they are) really does make a difference. Okay, to the clothes!

The Universally Flattering Cut that Minimizes Your Stomach and Celebrates Your Curves

As a personal stylist for women, I’m all about giving each client concrete tools to help her look and feel her best every day. Her clothes should communicate her authentic personal style and give her confidence. Each piece should flatter her frame and whenever possible, align with her values.

My client, Jane, was ready for a change. It was time to elevate her look and embrace her feminine side in a sophisticated way. After going through a divorce, she was ready to wear clothes that made her feel confident, sexy, edgy and still functional for life with her little one. As a woman in her early 40’s, she opted for pieces that felt appropriate and pretty, but often ended up feeling forgettable. Her closet edit revealed 50’s inspired fit and flare dresses with some bohemian pieces thrown in.

Giving her both the permission and the tools to embrace her feminine side and celebrate her figure transformed the way she showed up at work and in life. In her words,

“Working with you has given me so much confidence. I wore one of the All Saints dresses yesterday to work. OMG. I could have hugged you, I felt so great.”

In the case of this All Saints dress, the secret is ruching.

Must Have: Negative Underwear

As a personal stylist for women based in Seattle, I spend a great deal of my time creating online shopping lists for clients. We call them Uber Wishlists. If you haven’t already seen them, check out some samples from real Poplin clients.

Yes! We create lists that supplement her existing collection and create a cohesive, user friendly and inspiring wardrobe. Fun Fact: We also create Intimates and Loungewear lists. When the weather is cold, those are some of my favorites. The past few months I’ve become completely OBSESSED with Negative Underwear. The pieces are luxurious, super soft and equally sexy. Most of them are sheer! Yes, you can. The colors are spectacular and I’m personally VERY enthusiastic about the Whipped Collection, especially the base layers.

I recently recommended them to my client Isa. At first she was apprehensive because they are an investment. Then her order of a handful of items came and she sent me this text.

OH MY GOD THE NEGATIVE UNDERWEAR…. OMGGGGGGG OBSESSED.

And then she ordered lots more from the company. I had Negative Underwear on my Christmas list and was ELATED when my husband got me a loungewear set. So, it’s only right that I share this magic with you, Dear Reader with a discount code of course. Enjoy!

Connecting with other Women in the New Year

As a personal stylist for women based in Seattle, I spend the vast majority of my time with women. It’s rare. I know. Until I started this business nearly a decade ago, the majority of my friends have always been men. My female friends were typically women who weren’t into clothes or style and predominantly didn’t wear makeup. So, my interest in style often stood out.

Things are very different now. It is a true gift to have met a diverse collection of extraordinary women who continue to be supportive, inspiring and authentic. And while I am grateful for my existing community, I know there are even more like minded women out there. Women that I can learn from, that make my life better just by knowing them AND that also want to make the world a better place.

I’ve had lots of questions about how I find these women. And that, my Dear Reader, is what this post is for. Full disclosure- so many of them are Poplin clients! It’s true. I absolutely adore my clients. Here are some other ways that might help you if you are on the hunt for a similar collection of incredible women. As always, let me know how it goes!

5 Ways to Ensure You Feel as Good as You Look at the Holiday Party

Being a part of a community of driven, kind and philanthropic women is a true gift to me. One of my favorite members of that community is realtor, connector and all around community bad ass, Cassie Walker Johnson. The content below was shared with Cassie’s community first as part of her amazing monthly newsletter. I read it every time, not just because she’s a friend, but because I love the content ranging from trends in the housing market to giving back and tips for the family. Sign up now and be entered to win a gift basket filled with items from her favorite local businesses including a $50 gift card to my ideal retailers for sustainable hosiery, Swedish Stockings. And hey, have fun at that holiday party!

As a personal stylist for women, I spend a great deal of timing helping each client ensure that her overall look not only communicates her authentic personal style, flatters her shape and reflects her values; but also that her pieces are functional for her life. Here in Seattle, it’s easy to sacrifice style for comfort, but that’s really not necessary.

If it’s time to shop for your upcoming holiday party, be sure to opt for pieces that flatter your frame and communicate your style. Now, let’s dive into how we’ll make sure you are comfortable, too.

The Most Flattering Jeans for Your Body Type

As a personal stylist for women, I know what struggle it can be to find a great pair of jeans. They should make you look and feel your best, celebrate your shape and communicate your authentic personal style. The ideal denim is comfortable, flattering and makes you feel like you.

Balancing all of that can be tricky and with evolving trends, it may feel daunting. Not to worry! We’ve got you covered. Here are the most flattering jeans for every figure. Start with your body type then choose a pair that aligns with your styles and values. Enjoy!

15 Holiday Gifts You've Never Thought Of

I like the idea that COVID won’t permeate every aspect of our lives, especially when it comes to the holiday season. Based on conversations with clients and friends, it’s clear that trying to find the ideal gift often also means considering how that relates to our current very strange state of being. As a personal stylist for women, I often tell people that my job is to “see” people. When I meet a new client, I listen to her and try to see what she sees as her aspirational style. Then, using her budget, body type, lifestyle and personal style, I translate that into a strategy to help her embrace her authentic personal style. Uber Wishlists are a solid representation of how I translate her words into actual items. This, my Dear Reader, is essentially spending 8 years of my professional life gifting.

The Top 20 Obstacles to Great Style and How to Overcome Each One

As a personal stylist for women based in Seattle, I’ve spent nearly a decade listening to women talk about their struggles with style. These are among the most common challenges I hear from women. What resonates with you?

Identifying your problem is only the first step. Rest assured, there are solutions. As a Poplin client, we take a deep dive into creating a strategy and providing tools to solve your problem on an ongoing basis. For now, here are some approaches you can take right now. Looking for even more perspective? Most also have a client testimonial that is applicable. Enjoy the resources available and as always, let me know how it goes. I always love to hear from you.

The Top 20 Obstacles to Great Style and How to Solve Each One